Her first paid gig was in 1987 and she's been working non stop ever since, enjoying every second of it. Her first love was Elvis Presley and she taught herself, on her departed grandfather's homemade guitar, how to play. The following Christmas her parents gave her a turquoise Applause, an instrument she’s kept until this day.
Then came several talent competitions and after a win in 1987 she got to record a demo. At this time she also met her band, Coast, consisting of four talented musicians, a lot older than her, who taught her a lot about music and the industry. This finally led her to a nation wide talent competition, touring around all of the major Swedish entertainment parks, Folkparkernas Talangjakt, which she won - at age 16! (To be compared to today’s Swedish Idol)
Winning this one gave her many advantages and also funds to purchase her very first studio.
She attended the music college Södra Latin, together with other music makers like Max Martin, and after graduating in 1992, she became a music teacher.
During and after college Alexandra wrote music, played in different bands, attended radio- and television, she was a soloist in a choir called Ten Sing, she did an appreciated rock concert with Trio Me’ Bumba, performed as a street musician, performed for The Swedish Royal Family (as she was appointed the court singer of her municipality), she replaced Lizette Pålsson in the quartet Stage Four (Alexandra, Lena, Andreas Lundstedt & Peter Jöback), she played in a trio called Mama Moose, she sang in Globen for 15 000 people during Sthlm Venue and appeared in The Swedish Eurovision Song Contest during an Andreas Lundstedt performance.
That same year Alexandra entertained 24 000 people during Stockholm Midnight Run and later on she landed the gig of entertaining at The winter World Cup Biathlon in Östersund. She became a part of the constellation Stand-up c/o Music together with Swedish comedian, Jörgen Sjöberg, with whom she's done over 150 shows so far, combining music with stand-up.
As with the first album, Alexandra cooperated with guitarist Richard Hauer, but she also brought along other giants from the band Hovet (Lars Winnerbäck’s band) – Norpan Magnus Eriksson, Jens Back, Henrik “Kisa” Nilsson and Richard Krantz.
Alexandra has toured the countries of Sweden, Norway and Finland, performing as the artist, entertainer and troubadour that she is, for audiences on the ships, in pubs, on festivals, ski resorts, company events and private parties.